With a long history as one of the major celebrity endorsers, Michael Jackson is returning as the spokesman for Pepsi, three years after his death. The Michael Jackson Estate has teamed up once again with the popular soda brand for a campaign to commemorate the 25th anniversary of Michael Jackson’s platinum-selling 1987 album, BAD.
As part of the “Life For Now” campaign, Pepsi is honoring The King of Pop’s iconic album with a special release of a billion commemorative cans around the world featuring a silhouette of Jackson, plus releasing new mixes of his music and organizing live events for fans to celebrate the classic hits from BAD in a brand new way.
The global campaign will feature the iconic silhouette of Jackson’s pose from his 1984 “The Chase” Pepsi commercial.
“Michael did three successive deals with Pepsi, on the Victory Tour, the Bad Tour and the Dangerous Tour, so this extends a long and very successful relationship with the brand,” The MJ Estate said in a statement. “Michael would have loved that we are making the record books with his image on a billion cans around the world. And the campaign will be a great kickoff to the celebration of the 25th Anniversary of BAD.”
Jackson has had a running history with Pepsi by appearing in several commercials during his career, including the “Chase” spots.
The new campaign will launch in the U.S. later in May with the release of limited edition 16-ounce King of Pop cans that will also be paired with a way for fans to get remixes off the BAD album.
– Brit Brickle, 94.7 The Wave