Honey Maid Turns Homophobic Backlash Against TV Spot Showing Same-Sex Couples Into Viral Gold
(CBS SF) — Negative backlash created by a commercial for Honey Maid graham crackers – which portrayed gay and interracial families in the “This is Wholesome” TV spot – has been turned around by the company into another video response that is gaining a huge following on the web.
Honey Maid, one of the brands of New Jersey-based Nabisco, released the commercial depicting so-called “non-traditional” families last month.
Nabisco quickly gained the ire of those who did not approve of the notion of same-sex or interracial couples, and received countless numbers of Tweets and comments calling the ad “horrible,” “not wholesome,” and “disgusting” among the mellower responses.
The Conservative group One Million Moms even began a letter writing campaign against Nabisco, saying in a statement “Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin.”
In response, Nabisco created another video that shows artists taking the printed criticisms of the spot, rolling them up and forming the word “Love” on the floor of a studio.
The video then shows artists taking the printed comments supporting the ad and stacking them similarly, showing the overwhelming amount of positive responses completely enveloping the “Love” created by the negative comments.
The video was nearing one million views as of Friday afternoon, with 15,244 “thumbs up” versus 635 “thumbs down.”