By Amanda Wicks
Kendrick Lamar shares a brief freestyle all about his classic sound and style as part of a new video celebrating the Reebok Classic and showcasing his collaboration with the company. The rapper designed and released the Classic Leather “Perfect Split” earlier this year, and in the new video directed by Nabil he opens up about the nexus between his approach to music and his kicks.
Lamar recalls when he first started rapping, and connects it back to the shoe styles he saw in the classroom. “By the time I started writing, when I was 13, I knew from the jump I wanted something that was original, something that was classic,” he says in the video. “You think about rhymes and style, you always want a classic feel, so my first introduction to a classic shoe was the moment I stepped in school and I said to myself ‘I want to put something down on paper.'” It just so happened that Reebok had the most popular shoe at the time. He adds, “Everybody in the classroom was wearing Reebok Classics.”
In between speaking about Reebok Classic and his history with the brand, Lamar freestyles a quick verse. “I freestyle over anything/ Give me instrumental, I bet I make bells ring/ I bet I make birds sing, it sounds that good/ I’m so street and I’m so hood/ And I’m intelligent, and I’m special and I’m heaven sent,” he raps. Over the course of the two-minute video, his “untitled 07 | levitate” off untitled unmastered. plays (via Pitchfork).